Jay-Z Holds Online Press Conference via Twitter

Mr. Carter (Jay-Z) Strategically Uses Social Media
mchg

*Credit: Lifeandtimes.com

56 That is the number of tweets Mr. Shawn Corey Carter (Jay-Z) had before he “crashed the internet with hash tags and retweets” literally. Jay-Z also know as Hov created “New Rules” when he released his 12th studio album entitled Magna Carta Holy Grail (July 4th).  The 43 year old rapper, producer, entrepreneur, and philanthropist became a member of one of the top leading social media sites (Twitter) in 2008; with his first tweet being: “This is Hov… Ahmir! Half! Haa”. Tweets came less often with him only highlighting things like sports, his creations, album drops, his wife, and tweets to passing artist. That all changed today. Twitter Confirmed that Mr. Carter Personally tweeted those tweets.

“@S_C_: It was an old rule that didn‘t factor in digital…welcome” In response to “How do you feel bout the RIAA changing their rules cause of you” – @overtheordinaryhow

Today, Mr. Carter proved to us why “Genius” is the only words in his Bio. Why? Because if you do not know by now, Mr. Carter is not very fond of the press or media. He and his family (Beyonce and Blue Ivy) go to extremes to keep their names, and faces out of the light of the camera; only when necessary. Also by holding (what I like to call) an online press conference, allowing the world to interview him, he alone was in control over what was said when it was released; a very smart move. He even says “Any interview request please refer to THIS session…[no shots Elliot #factsonly]” (I’m going to assume he is talking about Hip-Hop Journalist Elliot Wilson). Additionally, Jay’s tweets gave us much personality. He showed his humorous side and came off as a really down to earth guy next door.

      “@S_C_: Wrong, don’t worry, it wont be the last time you are #mylaugh” In response to “Jay is definitely not doing all this tweeting” – @only1Chrissy

Jay-Z’s world wide online press conference started at 11:12 am when he responded with “YES, *my laugh” to @brianfagioli who had asked the question: “Why do I care that you wear Tom Ford? I wear Hanes pocket t-shirts…should I write a song about it too?” Questions and desperate pleas for retweets and mentions began to pour in as well as speculation. Was it really Mr. Carter tweeting or not? The account answered yes to those questions and said that their would be “many more”. The Billionaire, live tweeting with the world, revealed a lot about his album, including interesting thoughts and motives behind some of the songs. He speaks about him having real competition with MCHG (Magna Carta Holy Grail) and his releasing of footage of him working with Nas in the studio. He also talks about how Human Nature is one of his favorite Michael Jackson songs, how he is currently listening to James Blake, and how “Blue (his daughter) is a Giants fan”.

“@S_C_: Better Question, is it the last time?” In response to “Do you think #MCHG is the first time you‘ve changed the rules?” – @NickPokorzynski

One of those thoughts got twitter buzzing with the discussion of Miley Cyrus when @youngstacks92 asked “You really think Miley Cyrus still twerking somewhere in America?” and Jay-Z responded with “yes! She represents an old worlds worst nightmare”. The buzz grew so loud that Miley Cyrus tweeted “Call it what you want. But I don’t see Mr. Carter shoutin any of you B****es out. #twerkmileytwerk”. Of course Jay-Z retweeted her with his trending hash tag #factsonly. While other tabloid blogs called it a “Diss”, Miley didn’t think so as she said “out with the old and in with the new”. Other buzz worthy tweets included a “where is amil” tweet to which Jay responded with “Spend it” (as if the question was about money) … then, “NVM” (never mind).

*Credit: Maxim Magazine

*Credit: Maxim Magazine

I combed thru the 154 tweets all from today and found MY top tweets in each category. His trending hash tags were #mylaugh and #factsonly Check them out!

Magna Carta Holy Grail + Music Tweets

From: @lincolnbowman2: What producer made the Big L Jay-Z 7 minute freestyle from 95?
Reply: It was a freestyle on Stretch and Bobbito. #factsonly

From: @clement_Cyril: I gotta ask…..whatz yo fav track on #MCHG
Reply: Right now? Oceans…ask me later

From: @Beyonce_Miami Do you think MCHG is your best work?
Reply: Hard to beat RD (reasonable doubt), BP1 (blue print 1), TBA (the black album). It can fight for 4th #factsonly

From: @Oliver_bart: What was the first track you recorded for the album? Congratulations by the way #MCHG
Reply: Thanx! Oceans is 2 years old.

From: @YancyMcKiddy: Why was “Open Letter” taken out of #MCHG?
Reply: Vinyl only, handled by Jack White.

From: @itsreadhead @S_C_ Why is #MCHG under Roc a Fella? Isn’t that a def jam subsidiary now?
Reply: You know I had to get that back! #factsonly

Life Tweets:

From: Timberflake27: Mr. Jay z whats your favorite cereal?
Reply: Cap’n Crunch growing up. I haven’t had cereal in a bit #factsonly
From: @realgreatdane: If you could tell yourself anything back before you blew up? Which by the way was ages ago.
Reply: Time is money #factsonly
From: @Ghostdadon: What are the #newrules for indie artist?
Reply: Unlearn anything they ever taught you. They know not what they speak
From: @Ikizzy_born: n**** Hov, is MCHG your last album?
Reply: I tried that before, I wasn’t good at it. #my laugh
From: @Jo_nn_EY Best advice on becoming great..?
Reply: BELIEVE IT when nobody else will #factsonly
From: @Jokinglee24 #MCHG who inspired you to rap?
Reply: Cliché but, LIFE #factsonly
From: @mernaa_ Do you have any regrets
Reply: See: Album 1 track 14 #factsonly

Serious Thoughts Tweets

From: @aqua174: Wait, isn’t poaching elephant tusks illegal, thought? #Oceans [one of the songs on MCHG]
Reply: Yea so is lying about American History but, I def digress. *my laugh

From: @ignanttone: What was the inspiration behind “Oceans” & Heaven?
Reply: When 140 aint enough #factsonly Columbus didn’t discover America

Funny Tweets

From: @LosOD: If Jesus loves me, Jay-Z will respond to my tweet

Reply: Jesus loves you…and Hova and Yesus.

From: @draique: If @S_C_ responds to my tweet I will become a better person, go to church and stop doing drugs and go on a diet. Everything. Please?
Reply: That is a lofty set of goals…In one day??????

From: @LisaMcCray: You don’t have to respond, Ill find you, Secret Jay-Z. Ill find you
Reply: Going to keep this Jusssst incase

From: @19delta4life: I’m not going to work until @S_C_ replies to me. F*** it may have to call in.
Reply: When keeping it real goes wrong #mylaugh

From: @brownguyyo: Did you eventually get a Picasso? #MCHG
Reply: No…my birthday is Dec 4 though

From: @Verneeee Gotta troll Jay-Z till he replies and I faint.
Reply: I suggest a well placed pillow for impact.

From: @HoneeBFly: He makes me nervous even on twitter. Aaahhh!
Reply: BOO, like the scary BOO not the Boo….boo

From: @misskananu @S_C_ has a million plus fans in Kenya. He don’t hear me though L
Reply: WOW, wait…have you counted them personally or naw?

From: @cjzero Is Rick Rubin still lying on your couch? Did he do this yet?
Reply: I haven’t checked that side of the house in months prob.

“That was fun, Peace all #factsonly” – @S_C_

Despite liking him personally or not, you have to give it to him when it comes to business he is on another level. The way he manipulated social media today was just unreal! #NewRules

TotallyRandie says #SALUTE Jay!

All tweets were pulled from Jay-Z’s Twitter account (@S_C_)

For More Information on “The Genius” Check out his website lifeandtimes.com

-Bell

 

What do you think?