Tullamore D.E.W. Irish Whiskey Unveils Caribbean Rum Cask Finish
Original Triple Blend Irish Whiskey Finished in Demerara Rum Casks Brings Beauty of Blend to Life, Combining Irish Heart with Caribbean Soul
New York, NY – Tullamore D.E.W., the original triple distilled, triple blend Irish whiskey, is pleased to share its latest innovative release: Tullamore D.E.W. Caribbean Rum Cask Finish. Available now in the U.S. market, the new variant consists of the brand’s signature Irish whiskey, Tullamore D.E.W. Original, finished in barrels previously used to age Demerara rum.
Tullamore D.E.W. Caribbean Rum Cask Finish is inspired by the brand’s new global advertising campaign, “Beauty of Blend,” which champions the ways in which blends of all kinds impact our whiskey and our world for the better. In the 16th and 17th centuries, more than 50,000 Irish immigrants settled in the West Indies where a tradition of Irish whiskey distilling blended with local rum production and expanded the business globally. Reflecting this unique history, the product’s packaging is inspired by antique Caribbean trade maps, passport stamps and travel journals.
“The new Caribbean Rum Cask Finish is a versatile addition to the Tullamore D.E.W. range,” says Tim Herlihy, U.S. Ambassador for Tullamore D.E.W. “The new release is delicious when enjoyed neat or on the rocks, in a classic cocktail or even in unexpected Caribbean-inspired drinks. We’re eager for whiskey explorers to discover this new, delicious extension.”
Further cementing the brand’s reputation as a leader in Irish whiskey innovation, Tullamore D.E.W. Caribbean Rum Cask Finish (43% ABV, SRP $25.99 – $28.99 / 750 ml bottle) is incredibly smooth and rich, exuding notes of vanilla and oak overlaid with citrus, ripe bananas and delicate spice. The beautiful golden amber glow brings you on a journey to the heart of the Caribbean as hints of dates and raisins give a long and sweet finish, a truly exceptional flavor.
“At our Tullamore distillery, we are constantly experimenting in our whiskey making. Caribbean Rum Cask Finish was just one of many trials, but immediately stood out to our whiskey makers as being something truly special, says John Quinn, Tullamore D.E.W. Global Ambassador. “Many styles of Caribbean rum were tested, but our carefully selected first fill Demerara rum casks imparted distinctive sweet tropical fruit and warm spice flavors to our original blend. The combination of Irish heart and Caribbean soul balance beautifully.”
Tullamore D.E.W. Caribbean Rum Cask Finish is a permanent addition to the Tullamore D.E.W. collection and joins an impressive innovation line-up, including the Tullamore D.E.W. Original, 12 Year Old Special Reserve, 15 Year Old Trilogy and 14 and 18 Year Old Single Malts as well as the seasonal Tullamore D.E.W. Cider Cask.
For more information, please visit www.tullamoredew.com or Tullamore D.E.W.’s social channels (Facebook: Tullamore D.E.W. US; Twitter, Instagram: @TullamoreDEWUS). To learn more about the Beauty of Blend campaign, please visit www.iamblend.com.
Tullamore Dew Irish Whiskey, 40% Alc./vol. (80 Proof) © 2018 Imported by William Grant & Sons Inc., New York, N.Y. Glasses up to Responsible Drinking.
About Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskeys to pioneer this blend of three.
Created in 1829, the brand’s strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. In 2014, Tullamore D.E.W. was brought back to its roots with the opening of a new distillery in the town of Tullamore, which returned whiskey production to the town 60 years after the original distillery closed its doors.
About William Grant & Sons
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 11 times over the past 16 years, including the most recent award in 2016.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.